Do not create references or in-text citations for whole websites.

To mention a website in general, and not any particular information on that site, provide the name of the website in the text and include the URL in parentheses. For example, you might mention that you used a website to create a survey.

We created our survey using Qualtrics (https://www.qualtrics.com).

If you are writing online, you can link the name of the site directly so that the link has descriptive text.

We created our survey using Qualtrics.

To cite particular information on a website, determine the reference type (e.g., report, webpage) and then follow the appropriate format.

Website references are covered in Section 10.16 of the APA Publication Manual, Seventh Edition