Cookies and Third Party Advertising

Effective Date: January 14, 2022

When you visit https://www.apa.org/ (the “Site”), we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual webpages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. APA may also permit advertisers, third party ad networks or other advertising companies to serve advertisements on APA Digital Assets. Please be advised that such companies may gather data about your visit to APA Digital Assets (through cookies, web beacons and other technologies) to enable such advertising companies to market products or services to you, to monitor which ads have been served to your browser and which pages you were viewing when such ads were delivered. We hope that this Cookie Policy helps you understand, and feel more confident about, our use of cookies. If you have any further questions, please see our Privacy Policy here or contact us at privacy@apa.org or 1-800-374-2721 or 202-336-5500 from anywhere. You may also mail us directly: American Psychological Association, 750 First Street NE, Washington D.C. 20002 Attn: Office of General Counsel.

“Cookies” are small text files that are stored on your computer or mobile device. They are widely used in order to make websites work, or work in a better, more efficient way. They can do this because websites can read and write these files, enabling them to recognize you and remember important information that will make your use of a website more convenient (e.g., by remembering your user preferences). If the browser is loading a page and the server requests the data stored in the cookie, the data contained within the cookie is sent back to the server.

Cookies may be either “persistent” or “session” cookies. APA uses persistent cookies to enable our Site to recognize you when you visit or return to the Site. Persistent cookies will remain stored on your computer until you delete them or until it expires automatically at its expiration date. Session cookies are temporary cookies that typically expire at the end of the web browsing session on a website. APA uses session cookies to keep track of you while you navigate APA Digital Assets. A session cookie expires at the end of the user session, i.e. when the web browser is closed.

Below we list the different types of cookies we may use on the Site.

Essential Cookies. These cookies are essential to our Site in order to enable you to move around it and to use its features. Without these absolutely necessary cookies, we may not be able to provide certain services or features and our Site will not perform as smoothly for you as we would like. Users cannot withdraw consent for essential cookies.

Performance Cookies. Performance cookies, which are sometimes called analytics cookies, collect information about your use of this Site and enable us to improve the way it works. For example, performance cookies show us which are the most frequently visited pages on the website, allow us to see the overall patterns of usage on the Site, help us record any difficulties you have with the Site and show us whether our advertising is effective or not. Users must consent for performance cookies.

Functionality Cookies. In some circumstances, we may use functionality cookies. Functionality cookies allow us to remember the choices you make on our Site and to provide enhanced and more personalized features, such as customizing a certain webpage, remembering if we have asked you to participate in a promotion and for other services you request, like watching a video or commenting on a blog. All of these features help us to improve your visit to the Site. Users must consent for functionality cookies.

We and our service providers may use targeting or advertising cookies to deliver ads that we believe are more relevant to you and your interests. For example, we may use targeting or advertising cookies to limit the number of times you see the same ad on our Site and to help measure the effectiveness of our advertising campaigns. These cookies remember what you have looked at on the Site and we may share this information with other organizations, such as advertisers.

• Google Analytics. To help facilitate the delivery of relevant content, we may use Google Analytics and retargeting tools. Google Analytics uses cookies to report on user interactions on our and others’ websites. We use the data collected for optimizing marketing, refining advertising and/or programming strategies, and generally improving user experience. The specific Google Analytics Advertising Features that APA uses include the following: Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, Google Remarketing, and Integrated Services that require Google Analytics to collect data via advertising cookies and identifiers. For more information about these Google features and how they collect and process data, please visit: https://policies.google.com/technologies/partner-sitesopens in new window. Instructions on opting out of Google Analytics tools using a specific plug-in is available at the following link: https://tools.google.com/dlpage/gaoptoutopens in new window. Note that this opt-out is specific to Google activities and does not affect the activities of other ad networks or analytics providers that we may use.
• Facebook Analytics. We may also use Facebook Analytics and retargeting tools to measure your use of our Site, tailor our Site to your interests, and improve our products and services. Please note, Facebook can connect this data with your Facebook account and use it for its own advertising purposes, in accordance with Facebook’s Data Policy which can be found at Facebook.com/about/privacy/opens in new window. Please click here if you would like to withdraw your consentopens in new window.
• Instagram Analytics. We may use Instagram retargeting tools for more relevant marketing and to improve our products and services. Please click here if you would like to adjust your Instagram settingsopens in new window.

You may refuse to accept cookies from this Site at any time by activating the setting on your browser which allows you to refuse cookies. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.orgopens in new window. Additionally, the Digital Advertising Alliance provides an opt-out mobile app to control interest-based advertising on apps on your mobile device, available on the Apple Storeopens in new window, Google Playopens in new window, and Amazon’s Appstoreopens in new window. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) to learn more and opt-out of interest-based advertising by clicking hereopens in new window.

You can also opt out of particular targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=adsopens in new window
• Google: https://www.google.com/settings/ads/anonymousopens in new window
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-adsopens in new window

Please be aware that if cookies are disabled (in particular the essential and functionality cookies), not all features of the Site may operate as intended.